The 25 best Google Analytics alternatives for business owners 2022
In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools?
The most apparent reasons are: Google Analytics is a tool for experts. You need to know how to use it to get the most out of it. It takes training, interest, time and experience to get valuable and actionable findings out of it.
Many business owners prefer to spend as much time improving their business and as little time possible doing data analytics. This is where the alternative comes in. We have found the 25 best alternatives to Google Analytics and evaluated them on five different criteria.
We know that not all factors are equally important to all, so we have made an overview of the five criteria. So you can zoom in on the system that looks like it would be the best choice for you.
Ese of use
You are not a data scientist and will never be one. So you need a tool that is easy to understand for people who are not web analytics expert.
Advanced analytics
You want a system that does as much work for you as possible. So you should look for tools that have advanced analytics. This enables you to get your predictions, recommendation and insight. In this way, you do not need to consult an expert with your findings.
Traffic Analytics
Getting the right traffic to your site will always be important, so you need a tool that can help you focus on getting a sufficient amount of traffic to your site.
Content Analytics
You lose 95% of your potential customers on your site, so it is even more critical to understand how your user behavior on your site, than getting them there in the first place.
Price
Analytics and a data-driven business are essential, but it has to be at a reasonable price. So this is a factor too.
1. Canecto
Content analytics 70%
Traffic 40%
Advanced analytics 60%
Ease of use 80%
Price 70%
64%
Total score
Monthly starting price
14 USD
About Canecto
We obviously had to put Canecto first. Canecto automates your web analytics process and sends pdf reports straight to your inbox. It gives you an overview of your improvement opportunities with tangible actions and predicted outcomes
It enables you to convert more users by:
- Understanding why your users convert
- Driving converting traffic to your site
- Optimizing your navigation and engagement
- Improve your user flows
You get insights and recommended improvements with predicted outcomes. So you can do what you do best and that is probably not web analytics.
Pros
1. PDF Report
2. Content and traffic analytics
3. Advanced AI
Cons
1. Simpel traffic data
2. Requires script to work
3. No browser dashboard
2. Leadfeeder
www.leedfeeder.com
Content analytics 5%
Traffic 70%
Advanced analytics 30%
Ease of use 75%
Price 40%
44%
Total score
Monthly starting price
59 USD
About Leadfeeder.com
Leadfeeder lets you know which companies are visiting your website from your web analytics. You can see which pages they are visiting and from what sources they came from.
As such, it can not substitute Google Analytics but serve as a supplement. It is exceptionally well sooted for B-to-B companies.
The system looks at IP addresses. One major drawback from the solution is that only shows which companies your visitors came from. So to take action and you need to use LinkedIn or similar sources to find out who from a company that might have visited your site.
Pros
1. Easy to use
2. Actionable insighst
3. Integration options
Cons
1. Focus on IP adresses
2. No content data
3. Can not stand alone
3. GoSquared
gosquared.com
Content analytics 20%
Traffic 80%
Advanced analytics 50%
Ease of use 80%
Price 40%
54%
Total score
Monthly starting price
99 USD Per month
About Gosquared
Gosquared is an all-in-one platform that can be used to acquire leads, build products, and improve your website.
It stands out by not just focusing on analytics, but also the next steps in customer interactions. It has four core features:
- Analytics
- Customer dashboard
- Live chat
- Customer data hub
It also lets you know user behavior in real-time. As such it a great tool to let you know how users interact with your website. It is not as strong on traffic and has now a feature, that lets you know why users interact with your content.
Pros
1. All in one solution
2. Nice design
3. Easy to use
Cons
1. No content analytics
2. Not the strongest on traffic data
3. Lets you know “how” users act, not “why”
4. Hitsteps
Hitsteps.com
Content analytics 5%
Traffic 60%
Advanced analytics 10%
Ease of use 60%
Price 90%
45%
Total score
Monthly starting price
5 USD
About Hitsteps
Hitsteps Analytics is an all-in-one platform with a tech focus. The core features include:
- Visitor streams
- Visitor clicks and heatmaps
- Live Chat
Hitsteps Analytics holds more customer information than Google Analytics, and as such, they can provide more detailed information on user behaviour.
It is a useful tool, if you like features over design and appreciates the extra live chat option that is included. It also provides a set of predefined reports (not PDF). Finally, the price of just 5 USD makes them attractive too.
Pros
1. Cheap
2. Supports many e-commerce platforms
3. All-in-one tool
Cons
1. Shows simpel data
2. Requires specialist knowledge
3. The design
5. Mixpanel
Mixpannel.com
Content analytics 70%
Traffic 70%
Advanced analytics 80%
Ease of use 70%
Price 10%
60%
Total score
Monthly starting price
150 USD
About Mixpannel
Mixpannel is one of the few analytics tools that have a content focus. It also stands out with its ability to track both mobile and websites. The core features are:
- Trends
- Funnels
- Conversion rates
- Retention
On top of that, the Mixpannell design is among the most beautiful you can get. As a business owner, you would find that there are three significant drawbacks with Mixpannel, the price of 150 $ per month, the lack of traffic data. And not but not least, this is a tool for experts that know how to analyze a website.
Pros
1. Content analytics
2. The design
3. Advanced analytics
Cons
1. The Price
2. Specialist tool
3.Requires time and training
6. Heap Analytics
Heapanalytics.com
Content analytics 70%
Traffic 70%
Advanced analytics 30%
Ease of use 30%
Price 10%
42%
Total score
Monthly starting price
299USD
About Heap Analytics
Like Mixpannel, Heap also lets you monitor users behaviour on web and mobile.
It has a core focus letting you know why users take action and allow you spot trends and usage patterns. The included features are:
- Autocapture
- Virtual events
- Virtual users
The design is nice. However, as a business owner, you should know that this is a specialist tool. It is made for enterprise business users, and this is also reflected in the price, starting at 299 $ per month.
Pros
1. Advanced analytics
2. Data rich
3. Integration options
Cons
1. Price
2. Specialist tool
3. Just content
7. Statcounter
Statcounter.com
Content analytics 5%
Traffic 50%
Advanced analytics 5%
Ease of use 40%
Price 80%
36%
Total score
Monthly starting price
10USD
About Statcounter
Statcounter is a real-time web statistics counter. It has five core features:
- Summary stats
- Visitor alerts
- Paid traffic analysis
- Report dashboard
- Google keywords data
This tool gives you basic statistics on a web dashboard. It is better than Google Analytics on the onsite user tracking elements. A big plus is the price of just 10 $ per month. However, Google Analytics is catching up on the design front and looks more and more the same as Statcounter.
Pros
1. The price
2. Nice design
3. Real-time traffic
Cons
1. No content analytics
2. Features similar to Google Analytics
3. No advanced analytics
8. Clicky
Clicky.com
Content analytics 20%
Traffic 60%
Advanced analytics 10%
Ease of use 40%
Price 80%
42%
Total score
Monthly starting price
10 USD
Clicky is a 360 degrees web analytics tool. This means that it has traffic data and content analysis. On top of that, it also includes some more technical information such as uptime monitoring. The core features are:
- Real-time user data
- Individual visitor actions
- Heatmaps
- Uptime monitoring
- Goals and conversions
It is great for tracking individual users behaviour on the site – if that is what you need. The product is from 2010, and it is starting to show especially on the User interface that could do with a 2019 brush up.
Pros
1. All in one tool
2. Simpel to use
3. The price
Cons
1. The design
2. Tech focuced features
3. No advanced analytics features
9. Gauges
Gaug.es
Content analytics 10%
Traffic 50%
Advanced analytics 10%
Ease of use 60%
Price 80%
42%
Total score
Monthly starting price
6 USD
About Gauges
If it is essential to your business to know your user traffic in real time and to share this information in teams, then Gauges is excellent for you.
The application is simple to use and is designed for easy sharing of live user data. The core features are:
- Live Data
- Views and People
- Know your top content
- Real-time air traffic data
It has a simple to use interface. If your business does not require you to take actions on real-time data, then you are probably better off with some of the alternatives on this page. One thing that speaks for it is the starting price of just 6 $.
Pros
1. Real-time data
2. The price
3. The design
Cons
1. Just real time data
2. Specialist tool
3. No advanced analytics
10. Lucky Orange
luckyorange.com
Content analytics 60%
Traffic 10%
Advanced analytics 30%
Ease of use 30%
Price 80%
42%
Total score
Monthly starting price
10 USD
About Lucky Orange
Lucky Orange is a visitor optimization tool that can be used for usability analysis. The tool lets you understand visitor behaviour via a set of features:
- Real-Time Analytics
- Visitor Recordings
- Heatmaps
- Polling
- Chat System
- Form Analytics.
As you might have noticed, Lucky Orange and Hotjar have almost identical features. Lucky Orange was fist on the marked, has a lower price.
Pros
1. Many content features
2. The price
3. First on the market
Cons
1. The design
2. Just content
3. Can not stand alone
11. Visitor Analytics
Vistoranalytics.com
Content analytics 5%
Traffic 40%
Advanced analytics 5%
Ease of use 40%
Price 10%
36%
Total score
Monthly starting price
3 USD
About Visitor Analytics
Visitor analytics is an extremely simple way of displaying your core traffic. It is available as a Wix app, for easy installment.
It great for a simple overview of your onsite traffic. However, due to the simplicity of the product, you do not get much more.
The price is as close to free as you can get. Staring from 3$ a month to $23 for 100.000 pageviews.
The strength of the application is also its most significant drawback. You get a quick overview, but it can be hard to interpret how to actually take action on the findings – due to the high level of the data.
Pros
1. Nice design
2. The price
3. Easy to use
Cons
1. Not much data
2. No advanced analytics
3. No recommendations
12. Siteimprove
Siteimprove.com
Content analytics 60%
Traffic 80%
Advanced analytics 40%
Ease of use 20%
Price 10%
42%
Total score
Monthly starting price
79 USD
About Siteimprove
Siteimprove is designed for larger organisations and their need for one software solution that can verify their website communications. Their software has four core features:
- Accessibility
- SEO
- Content quality
- Privacy issues
Historically they have been strong in the market of public organizations website that had special compliance needs for accessibility. As a business owner, you should know that it’s an expert tool, that requires training before you would be able to work with it.
Pros
1. All in one tool
2. Data ritch
3. Nice design
Cons
1. Price
2. Specialist tool
3. Enterprice features
13. Web-stat
Web-stat.com
Content analytics 5%
Traffic 60%
Advanced analytics 20%
Ease of use 30%
Price 70%
37%
Total score
Monthly starting price
9.5USD
About Web-stat
Web-stat is one of the oldest players on the web analytics market. They have been around since 1997. They provide a solution that tracks your users in real time. Their features include:
- Real-time analytics
- Track all visitors
- Geo-customization
- Event tracking
It is a more technical tool, and the design could do with a brush-up. However it is feature rich, so if you like data and need to tack your traffic in real-time, then it could be a tool for you.
Pros
1. Real-time traffic
2. Feature ritch
3. The price
Cons
1. The design
2. Tech focus
3. No content features
14. Sitebooster
Sitebooster.com
Content analytics 5%
Traffic 10%
Advanced analytics 10%
Ease of use 40%
Price 60%
25%
Total score
Monthly starting price
7 USD
About Site booster
Sitebooster is a Wix app that let you get listed. It comes with this set of features:
- Get Listed Everywhere
- Get on the Map
- Mobile apps
- Better listings
- Listing Tracker
- Keywords
It is not so much an analytics tool, but it does help you get your site exposed.
Pros
1. The price
2. SEO features
3. The design
Cons
1. Just SEO
2. Specialist tool
3. No advanced analytics
15. Hotjar
Hotjar.com
Content analytics 70%
Traffic 10%
Advanced analytics 50%
Ease of use 90%
Price 30%
50%
Total score
Monthly starting price
89 USD
About Hotjar
Hotjar is a feedback and analytics tool that looks at website visitors. The features include:
- Heatmaps
- Feedback
- Polls
- Surveys
- Video recordings
It is very visual in its user interface which makes it easy to understand how users interact with a website. As a business owner, it is a great tool, but it does require some knowledge on how to actually improve your sites findings (UX changes). You might need help from an agency to do this for you in a proper way.
Pros
1. The design
2. User focus
3. Visual approach
Cons
1. The price
2. Specialist tool
3. No traffic data
16. Matomo
Matomo.com
Content analytics 5%
Traffic 60%
Advanced analytics 20%
Ease of use 10%
Price 80%
35%
Total score
Monthly starting price
12 USD
About Matomo
Matomo is a downloadable open-source web analytics software program. The features include:
- Website visitor reports
- The search engines and keywords the users used
- The languages that users speak
- Advanced Privacy features
As such Matomo can replace Google Analytics. This could be interesting for you if it is important for your business that your user data isn’t shared with any third-party advertising companies.
However, the program requires tech skills to install and manage the program.
Pros
1. Open source
2. The price
3. Privacy
Cons
1. Tech focuced
2. Specialist tool
3. Not a cloud solution
17. Whatagraph
Whatagraph.com
Content analytics 60%
Traffic 70%
Advanced analytics 80%
Ease of use 80%
Price 10%
60%
Total score
Monthly starting price
80 USD
About Whatagraph
Whatagraph automates analytics reporting by collecting data from marketing channels and present analytics data in a way their clients and teams can easily understand. The features include:
- Data from multiple digital channels
- Customizable templates
- Automated report generation and e-mail delivery
- Flexible date range reporting
- Several languages available
The solution is primarily designed for digital agencies. It does however also bring value to small business owners, but it does require that you set up the different channels that you need data from.
Pros
1. The design
2. Multiple sources
3. Reports
Cons
1. The Price
2. Specialist tool
3. No content
18. PaveAI
Paveai.com
Content analytics 5%
Traffic 50%
Advanced analytics 80%
Ease of use 40%
Price 50%
45%
Total score
Monthly starting price
39 USD
About PaveAI
PaveAi uses Google Analytics data to spot improvement options in your website traffic. The result is presented to you in a set of beautifully designed PDF reports.
The strength of the application is its advanced use of AI. Pave uses this to spot trends and patterns in your user’s behavior. This information is then used to give you recommendations on how to boost your traffic.
The application is an add-on to Google Analytics, and that is both it’s most significant advantages, and it’s the biggest drawback. It is excellent because all data from Google is available hassle-free. The disadvantage is that it can’t bring more to the table than what Google data allows. This means that the application is quite weak in onsite user behavior recommendations.
Pros
1. The design
2. PDF reports
3. Easy installation
Cons
1. Just traffic data
2. Just Google Analytics data
3. The price
19. Woopra
Woopra.com
Content analytics 90%
Traffic 5%
Advanced analytics 80%
Ease of use 10%
Price 5%
38%
Total score
Monthly starting price
999 USD
About Woopra
Woopra is a content analytics platform that specializes in User Journey Analytics.
It is quite popular as an enterprise tool and has a lot of collaboration features built in. It is also big on integration to third-party apps.
The drawback is the price. It starts with 999 USD per month, and that pretty much keeps all small business owners away from the solution.
You should also know that it is a highly specialized tool that focuses on improving and understanding complex user journey flows.
Pros
1. Content analytics
2. Data ritch
3. Integration options
Cons
1. The Price
2. Specialist tool
3. Just content
20. Needlanalytics
needlanalytics.com
Content analytics 5%
Traffic 50%
Advanced analytics 80%
Ease of use 10%
Price 50%
39%
Total score
Monthly starting price
59 USD
About Needdl Analytics
Needdl analytics is a Google Analytics add-on. This means that the application enriches the data you already have from your Google Analytics account.
The idea is that you have patterns of user behavior that you have not been able to spot. Needle explores your data and identifies them for you. This is done using advanced AI.
So you would find out if there are special segments that you were not aware of.
The tool is very much a specialist tool that is designed to make the life of a data scientist easier.
As a small business owner, you should really love data to be able to get the value of the tool. However, if this is your game Needle is the best you can get.
Pros
1. Advanced analytics
2. Data rich
3. Easy installment
Cons
1. Specialist tool
2. Only Google Analytics data
3. Just traffic patterns
21. FoxMetrics
FoxMetrixs.com
Content analytics 40%
Traffic 30%
Advanced analytics 50%
Ease of use 40%
Price 10%
34%
Total score
Monthly starting price
99 USD
About FoxMetrics
FoxMetrics combines traffic analytics with automated messages of personal messages. As such the app is a combination between analytics and marketing automation.
It stands out by its ability to work with data from multiple channels. Other features include:
- Real-time data
- Reporting
- Web widgets
- Research
It is a great tool – however, the price of 99 $ per month is on the higher end of the scale.
Pros
1. Data integation
2. User focus
3. The design
Cons
1. The Price
2. Specialist tool
3. Can not stand alone
22. Openwebanalytics
Openwebanaltytics.com
Content analytics 40%
Traffic 40%
Advanced analytics 5%
Ease of use 20%
Price 100%
41%
Total score
Monthly starting price
0 USD
About Open Web Analytics
Open Web Analytics is an open source framework that you host yourself. This gives you excellent control but also requires quite a lot of technical skill to implement and run.
The core features are:
- Basic traffic statistics
- Heatmaps
- Geo view
- Clickstream reports
It covers both traffic and content features. However, the design and usability make it look outdated compared to some of the other tools in this review. If you have tech skills and you have time and really do not like Google Analytics, then it could be an option for you.
Pros
1. Free
2.Open source
3. Self hosted
Cons
1. The design
2. Specialist tool
3. The UX
23. Monsterinsights
Monsterinsights.com
Content analytics 10%
Traffic 40%
Advanced analytics 10%
Ease of use 60%
Price 80%
40%
Total score
Monthly starting price
8 USD
About Monsterinsights
Monster insights is a WordPress plugin that gives you real-time traffic information. Its core features are:
- Easy set-up
- Real-time traffic
- E-commerce tracking and Ads tracking
- Dashboards reports
The significant part of Monster Insights is the ease of how you use it, and the design of the data presentation. It does however only show traffic data in a dashboard, so you still have to make your interpretation on how to boost your business yourself.
The price of just 8 $ seems cheap, but some of the other tools on this list, provide richer findings for a similar price.
Pros
1. Easy to use
2. The design
3. The price
Cons
1. Only works on WordPress
2. Not much content
3. No advanced analytics
24. W3counter
W3counter,com
Content analytics 15%
Traffic 40%
Advanced analytics 20%
Ease of use 40%
Price 70%
37%
Total score
Monthly starting price
12 USD
About W3Counter
W3Counter has a site visitor focus. They have been on the market since 2004, so it is a well-tested system. The system lets you know where they come from, how they use your site and which pages they like the most. The core features are:
- Dashboards
- Simple reports
- User data in real-time
- Live user journeys
The design and UX are nice and clean and easy to use. It also stands out by letting you use pop-ups and other user interaction tools — all in all, a great and simple tool to use.
Pros
1. Easy to use
2. Nice design
3. Widgets
Cons
1. No content
2. No advanced AI
3. Tech focus
25. Yandex
Content analytics 20%
Traffic 30%
Advanced analytics 10%
Ease of use 40%
Price 80%
36%
Total score
Monthly starting price
Free
About Yandex Metrica
Yandex Metrica is a free tool for evaluating site traffic and analyzing user behavior Created by the Russian company Yandex. The core features are:
- Descriptive reports
- Record the actions of individual users
- Find out what people are searching for on your site
- Collect statistics
- Keep track of conversion rates.
It is feature rich – maybe too rich. You can easily let lost in the many menus on the site, however, once you get to know it. It has got what you need.
It’s free – or you could say that the charge in the same way as Google Analytics does. You pay with your customer data.
