All I know is that I know nothing – what is the value of Content Analysis? If you, as a business, depending on how users interact with your website, you need to work with Content Analysis. Knowing you know nothing “The only true wisdom is in knowing you know nothing,” Socrates said 2400 years ago,…
Content Analysis – What’s that got to do with me? Users visit your website because they want to interact with your content. If you don’t know how your users actually interact with your content, you don’t know how to take action to improve it. We will tell you how to do so in this article.…
The conventional web analytics tools are good, but not sufficient Conventional web analytics tools describe visitor behavior and provide data about visitors, but they don’t provide insight into their underlying behavior and motivations. The conventional web analytics tools The goal of conventional web analytics tools is to gain insights into the behavior of website…
Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behavior of users on a website, based on how they interact with the content. What is the only reason your users visit your site? It’s because users want to interact with the content…
Top 12 Content Analytics links you should know … There are many inspiring Content Analytics companies and people to follow. We have collected an overview of those who inspire us the most, as we hope you can inspire you too. Content Analytics At Canecto we believe that the technology areas we work with are super…
Your users are having a party on your website – but do you know what music they are playing? Understanding how your users interact whit your content can let you know when the party is on and what music they are playing. Here is why. Users in the online and offline word are the same…
Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to making any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any…
AI will change both “the why” and “the how” in the way web analytics is done AI will change both “the why” and “the how” in the way web analytics is done. It will change both why we do web analytics and how we do it, Here is how. Why do we do web analytics…
Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…