Knowing patterns on your website can make you do smart things

Content Analytics looks for patterns and trends that can explain the behavior of users on a website, based on how they interact with the content.

What is the only reason your users visit your site? It’s because users want to interact with the content of your website. This means:

• read your texts
• see photos
• watch video clips
• download PDFs or other electronic material
• buy your online products
• contact you
• sign up for your newsletter

Whatever your users want, their experience is almost entirely associated with whether your site’s content addresses their needs.

But what do you really know about their activity on your website and what affects their behavior?

As the name suggests, Content Analysis provides insights into how users interact with the content of a website.

Patterns and trends

The method looks for patterns and trends that can explain the behavior of users on a website, based on how they interact with the content. This makes it much easier to understand the intentions behind a user’s action than with conventional web analysis tools, primarily used to describe traffic and traffic patterns.