How to grow your online business This article lets you know in a non-tech way the process of how you can use web analytics findings to grow your business. You have just started to get some success with your website and have come to the point where you need to step up the level of…
Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors are using a website the way they do, and what to do to reach your business goals, you can’t avoid using content analysis tools. The conventional tools Everyone who works…
Is Google Analytics for Dummies? Google Analytics is not for dummies. We need analytics output, to be professional in our daily work. Not the process of getting it. Using Google Analytics is like going into a department store For many people, the time spent on Google Analytics is the same experience as going into a…
Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
A/B testing – step by step New to A/B testing? Here is a 7 steps quick guide to knowing which version of an advert attracts or webpage that gets the most clicks. What is A/B testing? A/B testing (also called split testing) is a method of testing of two or more variables. It is often…
The 25 best Google Analytics alternatives for business owners 2022 In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools? The most apparent reasons are: Google Analytics is a tool for experts.…
12 new must-have productivity tools for the small business owner 2022 We all know Slack, Dropbox, and Evernote as the tools for boosting different productivity aspects of your life as a small business owner. It is now 2019, and they have all been around for nearly a decade now. But what is new if you…
The 10 best Shopify Analytics Apps 2021 In this article, we look at the 10 best Shopify Analytics apps that could be an alternative to Google Analytics. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools?The most apparent reasons are: Google analytics is a tool for experts.…
