How to grow your online business This article lets you know in a non-tech way the process of how you can use web analytics findings to grow your business. You have just started to get some success with your website and have come to the point where you need to step up the level of…
How to do great Facebook campaigns without analytics You can go a long way in running great Facebook campaigns without analytics if you use common sense. First of all, you must be clear on your campaign target. A campaign can only have one of two goals: create awareness or create sales. Create awareness Creating awareness…
Content Analysis – What’s that got to do with me? Users visit your website because they want to interact with your content. If you don’t know how your users actually interact with your content, you don’t know how to take action to improve it. We will tell you how to do so in this article.…
Who’ll retire first? Your communication worker or your CMS? Letting AI do your web analytics will change how web analytics is done forever. Automatic web analytics is coming and it will change forever how you do web analytics. Here is how. Paradigm shift Just like the automotive industry, the world of content management is facing…
Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to making any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any…
AI will change both “the why” and “the how” in the way web analytics is done AI will change both “the why” and “the how” in the way web analytics is done. It will change both why we do web analytics and how we do it, Here is how. Why do we do web analytics…
Do you pay for online services with your customer’s data? Your data is your business. We have been telling us self since the 1930´s that there is no such thing as a free lunch. Remember to act on it too. Do you pay for online services with your customer’s data? The recent focus on how…
Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…
12 new must-have productivity tools for the small business owner 2022 We all know Slack, Dropbox, and Evernote as the tools for boosting different productivity aspects of your life as a small business owner. It is now 2019, and they have all been around for nearly a decade now. But what is new if you…