Business

Analytics

Forget funnels, it´s your content stupid!

Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to make any substantial changes in your...
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AI

AI will change both “the why” and “the how” in the way web analytics is done

AI will change both “the why” and “the how” in the way web analytics is done AI will change both “the why” and “the how”...
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Business

GDPR for dummies

GDPR for dummies The new GDPR regulations can be hard to navigate. This article gives you a brief GDPR for dummies overview  of some of...
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Analytics

Do you pay for online services with your customer’s data?

Do you pay for online services with your customer’s data? Your data is your business. We have been telling us self since the 1930´s that...
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Analytics

Predictive analytics: The new great era of digital marketing

Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype...
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Analytics

A/B testing – step by step

A/B testing – step by step New to A/B testing? Here is a 7 steps quick guide to knowing which version of an advert attracts...
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