Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…
Web analytics is dead – and it’s cool for you Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why. Look back…
The 25 best Google Analytics alternatives for business owners 2021 In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools? The most apparent reasons are: Google analytics is a tool for experts.…
How to find the best remarketing strategy This article covers some of the key things you need to know before starting your own business. The list is endless but here is a few selected key factors to succeeding as an entrepreneur. Remarketing is a powerfull strategy Remarketing is a very powerful strategy but it is…
Automatic web analytics? Can you really automate web analytics? And if you can, what consequences does it have for the people that produce and uses web analytics? To understand why we have to start with A.I. and how it, in general, will transform knowledge-intensive jobs. If you asked a futurist what kind of jobs your…
How to run Facebook campaigns without analytics You can come a long way with running Facebook ads without analytics if you just use a lot of common sense. First of all, you must be clear on the target of the campaign. A campaign can only have one of two goals. Create awareness or create sales.…
Democratize high-tech web site analytics 98% of all traffic to a website is lost on the site. Major website owners know this and spend lots of energy trying to optimise their sites. To do this, they use: high tech AI solutions and skilled experts. The three choices Until now this has been too costly an…
Humans makes decisions based on what they see and hear Even before the rise of technology, communication experts around the world strongly believed in the fact that humans are influenced to make decisions based on what they see and hear. This is true on your website as well as life in general. Even for prospective…
Discover which actions will grow your online business Improving your online business is all about making choices. You choose what to do, and you decide what not to do. The five step guide will tell you where it makes most sense for you to focus now. Should you do SEO or not? You can choose…
Does sales funnels work? Conversion funnels are tangible crowd pleasers but are they, in reality, an outdated and misleading way of converting customers? Maybe it’s time to rethink the traditional sales funnel? One of the more central approaches within sales and marketing is the use of funnels. Conversion funnels can be applied to many different…