Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors are using a website the way they do, and what to do to reach your business goals, you can’t avoid using content analysis tools. The conventional tools Everyone who works…
Top 12 Content Analytics links you should know … There are many inspiring Content Analytics companies and people to follow. We have collected an overview of those who inspire us the most, as we hope you can inspire you too. Content Analytics At Canecto we believe that the technology areas we work with are super…
Who’ll retire first? Your communication worker or your CMS? Letting AI do your web analytics will change how web analytics is done forever. Automatic web analytics is coming and it will change forever how you do web analytics. Here is how. Paradigm shift Just like the automotive industry, the world of content management is facing…
Machine learning algorithms prove that the best thing you can do for your website is to write well Behavior patterns showed text quality accounts for between 15 to 30% of the time users spend on a website. Here is why. You don’t have to work in a very big organization for very long, before the…
Your users are having a party on your website – but do you know what music they are playing? Understanding how your users interact whit your content can let you know when the party is on and what music they are playing. Here is why. Users in the online and offline word are the same…
Is Google Analytics for Dummies? Google Analytics is not for dummies. We need analytics output, to be professional in our daily work. Not the process of getting it. Using Google Analytics is like going into a department store For many people, the time spent on Google Analytics is the same experience as going into a…
Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to making any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any…
Do you pay for online services with your customer’s data? Your data is your business. We have been telling us self since the 1930´s that there is no such thing as a free lunch. Remember to act on it too. Do you pay for online services with your customer’s data? The recent focus on how…
Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
A/B testing – step by step New to A/B testing? Here is a 7 steps quick guide to knowing which version of an advert attracts or webpage that gets the most clicks. What is A/B testing? A/B testing (also called split testing) is a method of testing of two or more variables. It is often…