Content Analysis – What’s that got to do with me? Users visit your website because they want to interact with your content. If you don’t know how your users actually interact with your content, you don’t know how to take action to improve it. We will tell you how to do so in this article.…
Machine Learning makes you a better webmaster What your users do on your website reflects what they are like in the real world. So if you gain an understanding of what your customers are interested in right now on the website, you have a good platform to communicate with them on every channel. As webmasters…
Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behavior of users on a website, based on how they interact with the content. What is the only reason your users visit your site? It’s because users want to interact with the content…
Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors are using a website the way they do, and what to do to reach your business goals, you can’t avoid using content analysis tools. The conventional tools Everyone who works…
Top 12 Content Analytics links you should know … There are many inspiring Content Analytics companies and people to follow. We have collected an overview of those who inspire us the most, as we hope you can inspire you too. Content Analytics At Canecto we believe that the technology areas we work with are super…
Who’ll retire first? Your communication worker or your CMS? Letting AI do your web analytics will change how web analytics is done forever. Automatic web analytics is coming and it will change forever how you do web analytics. Here is how. Paradigm shift Just like the automotive industry, the world of content management is facing…
Machine learning algorithms prove that the best thing you can do for your website is to write well Behavior patterns showed text quality accounts for between 15 to 30% of the time users spend on a website. Here is why. You don’t have to work in a very big organization for very long, before the…
AI will change both “the why” and “the how” in the way web analytics is done AI will change both “the why” and “the how” in the way web analytics is done. It will change both why we do web analytics and how we do it, Here is how. Why do we do web analytics…
Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…
Web analytics is dead – and it’s cool for you Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why. Look back…