Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
A/B testing – step by step New to A/B testing? Here is a 7 steps quick guide to knowing which version of an advert attracts or webpage that gets the most clicks. What is A/B testing? A/B testing (also called split testing) is a method of testing of two or more variables. It is often…
Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…
Web analytics is dead – and it’s cool for you Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why. Look back…
The 25 best Google Analytics alternatives for business owners 2022 In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools? The most apparent reasons are: Google Analytics is a tool for experts.…
How to find the best-remarketing strategy This article covers some of the key things you need to know before starting your own business. The list is endless but here is a few selected key factors to succeeding as an entrepreneur. Remarketing is a powerfull strategy Remarketing is a very powerful strategy but it is also…
Automatic web analytics? Can you really automate web analytics? And if you can, what consequences does it have for the people that produce and uses web analytics? To understand why we have to start with A.I. and how it, in general, will transform knowledge-intensive jobs. If you asked a futurist what kind of jobs your…
How to run Facebook campaigns without analytics You can come a long way with running Facebook ads without analytics if you just use a lot of common sense. First of all, you must be clear on the target of the campaign. A campaign can only have one of two goals. Create awareness or create sales.…
12 new must-have productivity tools for the small business owner 2022 We all know Slack, Dropbox, and Evernote as the tools for boosting different productivity aspects of your life as a small business owner. It is now 2019, and they have all been around for nearly a decade now. But what is new if you…
What you need to know before becoming an entrepreneur This article covers some of the key things you need to know before starting your own business. The list is endless but here is a few selected key factors to succeeding as an entrepreneur. According to a study made by Harvard Business School, 50 out of…