This article lets you know in a non-tech process way the process of how you can use web analytics findings to grow your business. You have success You have just started to get some success with your website and has come to the point where you need to step up the level of professionalism to…
Should I outsource my web analytics? If you are a small business owner and has lots of work running your business, then web analytics is probably a long way down on your list of takst that you must do. So a logical step would be to outsource the task. This article aims to help you…
How to do great Facebook campaigns without analytics You can go a long way in running great Facebook campaigns without analytics if you use common sense. First of all, you must be clear on your campaign target. A campaign can only have one of two goals: create awareness or create sales. Create awareness Creating awareness…
How to create great content without analytics Web content and analytics are to many a back box. You know that you need great content to make your site convert. As much as 95% of all traffic is lost on users that never convert into customers. So, making your site content work well for you can…
Easy web analytics for small businesses Know how to run your business in a data drive manner based on web analytics findings without the hassle of doing web analytics yourself. From the Founder “doing everything” to outsourcing tasks The way many businesses starts is by the Founder doing everything that it takes to run the…
All I know is that I know nothing – what is the value of Content Analysis? If you, as a business, depending on how users interact with your website, you need to work with Content Analysis. Knowing you know nothing “The only true wisdom is in knowing you know nothing,” Socrates said 2400 years ago,…
Content Analysis – What’s that got to do with me? Users visit your website because they want to interact with your content. If you don’t know how your users actually interact with your content, you don’t know how to take action to improve it. We will tell you how to do so in this article.…
The conventional web analytics tools are good, but not sufficient Conventional web analytics tools describe visitor behavior and provide data about visitors, but they don’t provide insight into their underlying behavior and motivations. The conventional web analytics tools The goal of conventional web analytics tools is to gain insights into the behavior of website…
Machine Learning makes you a better webmaster What your users do on your website reflects what they are like in the real world. So if you gain an understanding of what your customers are interested in right now on the website, you have a good platform to communicate with them on every channel. As webmasters…
Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behavior of users on a website, based on how they interact with the content. What is the only reason your users visit your site? It’s because users want to interact with the content…