All I know is that I know nothing – what is the value of Content Analysis?
If you, as a business, depending on how users interact with your website, you need to work with Content Analysis.
Knowing you know nothing
“The only true wisdom is in knowing you know nothing,” Socrates said 2400 years ago, and it is still relevant today, regardless of your field of interest.
The larger the flow of knowledge and information in the service you provide, the more important the reflection of what you do. And the online world is a forerunner when it comes to the importance of understanding customer needs.
User behavior in the online world
The online world is sometimes hard and merciless, and a lack of insight into understanding user behavior prevents webmasters from realizing their website’s business value.
The consequence is that you spend the time wrong and lose opportunities you never get to know to exist.
If you, as a business, depending on how users interact with your website, you need to work with Content Analysis.
What is Content Analysis?
The method is based on structured analyzes of user interaction with the content found on websites. The analyzes are based on Machine Learning, enabling them to describe which content elements are most important to users. This way the method can tell you which content elements you get the greatest value from by customizing. Whether that means new texts, more texts, more photos or just writing in a more down-to-earth manner.
The three key benefits
By working professionally with Content Analysis, you as a company get three unique benefits.
You will be able to react quickly to changing behavior patterns. This is because the method is based on Machine Learning, which can map changes in user behavior long before you (might) become aware of them.
Gain insight into what you need to change
The method also allows you to gain insight into what you may need to change on your website. This is because the method measures the effect of the different parts of your website and the way users use your site.
Finally, Content Analysis makes it possible to link the behavior of users directly to your business goals for the site. This gives you continuous access to knowledge concerning what to do to ensure that you achieve your goals.
Content Analysis and Socrates
Using Content Analysis, you go from a stage where Socrates, rewritten, could have said:
All you know about your content is that you know nothing. To You know what you know about your content, and you know what you don’t know.
