Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to making any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any…
AI will change both “the why” and “the how” in the way web analytics is done AI will change both “the why” and “the how” in the way web analytics is done. It will change both why we do web analytics and how we do it, Here is how. Why do we do web analytics…
GDPR for dummies The new GDPR regulations can be hard to navigate. This article gives you a brief GDPR for dummies overview of some of the main issues, of which you should be aware prior to the application of the General Data Protection Regulation (GDPR). What is GDPR? The EU’s General Data Protection Regulation (GDPR)…
Do you pay for online services with your customer’s data? Your data is your business. We have been telling us self since the 1930´s that there is no such thing as a free lunch. Remember to act on it too. Do you pay for online services with your customer’s data? The recent focus on how…
Predictive analytics: The new great era of digital marketing Is predictive analytics the new great era of digital marketing? There has been lots of hype around predictive analytics. This article lets you in on the secrets of predictive analytics, and lets you know how you can get started. Is predictive analytics the future of marketing?…
A/B testing – step by step New to A/B testing? Here is a 7 steps quick guide to knowing which version of an advert attracts or webpage that gets the most clicks. What is A/B testing? A/B testing (also called split testing) is a method of testing of two or more variables. It is often…
Predictive analytics will change the way you do web analytics Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in…
Web analytics is dead – and it’s cool for you Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why. Look back…
The 25 best Google Analytics alternatives for business owners 2022 In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools? The most apparent reasons are: Google Analytics is a tool for experts.…